Packaging Design: Hubba Bubba

I choose to my assignment on Hubba Bubba because this is a product that I grew up as a child. It was one that brought me great joy. I used to always eat it with my friends because we thought that it was so fun that it was tape. It has been 20 years since then and the packaging has never changed once. With my redesign I was trying to give it a modernized twist that make the container simplistic and like it was dripping in the color of the gum. I designed it this way since I thought the brightness of the Hubba Bubba colors partnered with the modernized changes would appeal better to it's demographic which is generation Z. 

Here are a series of photos that showcase my progress over time: